AVEC can be drunk both with and without (dare we say sans) alcohol. Either drunk alone or paired with any number of the delicious zero-proof spirits out there.
To honor Sober October, we brought together writers, experts, and creators in the emerging non-alcoholic (also known as "NA") space to talk about what it means to rethink the way we drink and to be curious about the choices we make.
Whether full-proof or zero-proof, this panel was full of spirit. Moderated by Rachel Cantor, writer for the Sidekick/Morningbrew newsletter, and hosted by Alex Doman, Co-founder of AVEC, we invited Ruby Warrington, author of Sober Curious, Melanie Masarin, Founder of Ghia, Massimo Borrelli, Co-founder at No & Low Geyan Surendran, Head Alchemist at Three Spirit, to chat.
Watch the recap below!
PS: For two pairings we love, try Ghia avec Yuzu & Lime or Three Spirit Livener avec Hibiscus & Pomegranate. Just add 2 oz of spirit plus AVEC and garnish with lime!
00:00-04:00
Panel pre-start. When did you first recognize NA spirits were a thing and what are some stigmas about it?
06:06-07:53
Why a feeling, gin, and the UK all have roots in the NA space
07:54-12:05
Panel kickoff and intros
12:13-16:03
What does “sober-curious” mean? And how its definition has evolved since 2015
16:05-18:36
What is wrong with “moderation?”
18:55 -19:57
58% of people have never heard about non-alc category. Why do we think this is?
19:53 -20:40
Is the valuation of the non alc category inflated
20:43-28:10
Why the NA space is not a Shirley Temple or old grape juice in a bottle anymore
28:10-31:22
Taking back drinking from alcohol and what it means to belong
31:22-39:40
Why hotels, bars, and clubs are missing out on sales and why bartenders are allies
39:40-46:12
Our favorite zero proof drinks
46:12-58:58
What is your favorite part about being sober or sober-curious?
